2012-01-10 - AMEinfo.com | Saudi Arabia | Latest News - Saudi Arabia: Lay's Potato Chips unveiled a company-first for the GCC, with its new 'Flavor Me' campaign. The initiative will challenge Lay's chip fans to nominate a new flavor of chips, which the brand will produce and launch in 2012. Dubai's Burj Al Arab Hotel provided the stunning backdrop to a fun-filled launch, where guests and stars came out in attendance to celebrate the new launch and to wish Liza Lay's, the star of the campaign, luck on her romantic, flavor-filled quest.  

View full article...